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A few days ago we met Andrea Issich, he is an experienced professional who works for both cinema and television production. We had, with him, a deep conversation about the fantastic word of movie making to learn how to produce a video (from Cinema to Videoblogs). Andrea is a movie and television professional but the things he told us are very useful even for less ambitious productions.

How to produce a video - Videomaker at work
Videomaker at work

We shall get deeper about the Andrea’s experience and professional skills in the following posts. Here we would like to have better understanding of how the video production activities proceed from the basic idea to the whole story.

How to produce a video: the phases

The first kind of video that comes to our minds, for hystorical reasons, is the movie for Cinema. he related workflows and techniques are evolving and improving for almost 130 years. The main phases are the following:

  • Development
  • Pre-production
  • Production
  • Post-production
  • Distribution

The Development

The Developmentrepresents the birth of the movie. In this phase the project gets its full definition, the main cast is chosen, the creative’s team is composed, the rough budget gets determined and one or more draft scripts are prepared.

The Pre-production

In the Pre-production phase the script is finalized, the cast is detailed, the locations are defined, the workplan and the scenes sequence are formalized, costumes are prepared, the project crew is chosen and hired and the workplan is outlined.

The Production

The Production is the phase in which all the movie components are effectively realized. The Authors, the Director, the Producers and all the rest of the staff (Actors included!) work to deliver all the materials (footage, dialogs, etc) to be used in the next phase to compose the final product. The raw materials of the story are the deliverables of the Production phase.

The Post-Production

Every single component from Production is analyzed and classified to start the Post-production. Footage and sound are processed and music, audio effects (fooley) and video effects (VFX) and the all the other components are used in the Film Editing to build the final movie ready for distribution.

The Distribution

In the last phase (Distribution) the film is shipped to the places where it can be enjoyed by the audience. Years ago we only had Cinemas to watch movies. Nowaday, thanks to the Internet and the streaming platforms (yes, sometimes we can still use DVDs or Blue Rays) we have an endless quantity of movies and videos to chose from while being at home.

How to produce a video: the Workflow

This workflow, defined by the Cinema’s professionals, it is still the foundation of multimedia productions that can be now achieved in several ways. They range from TV Broadcast (from where we have got the definition of Live broadcasting), cartoons, video games, music videos and… you name it. So, this approach can be applied from Cinema to Videoblogs.

How to produce a video - Video professionals at work
Video professionals at work

Nowaday the video industry is almost completely digital because of the reduced costs, increased versatility and accuracy in the realization of the final products.

Streaming platforms and the revolution driven by the Social Media made all of us potential multimedia producers. We just need a smartphone and an Internet connection to start making movies. Well, nothing is so easy, especially if you want to make professional products.

How to produce a video: the next steps

In the next posts we shall talk about Pre-production, Production and Post-production with an eye to new professions and skills arising from the advent of the digital technology. As already mentioned, this will help us to be proficient in ralizing contents suitable from Cinema to Videoblogs.

We shall talk about techniques, tools and (relatively) new jobs trying to contribute to the improvement of the technical and, why not, artistic cultures which drive this fascinating world. As already mentioned, this will help us to be proficient in ralizing contents suitable from Cinema to Videoblogs.

We can all be video-makers but, as we shall see, using the right methods and tools we are likely to produce better results. At the end of the path we will know a little better how a video is produced.

Sono un ingegnere elettronico con la passione per la musica ed il suono. Mi sono avvicinato alla musica da autodidatta (salvo una breve parentesi alla University of the Blues di Dallas) e ho suonato nei peggiori locali italiani (con casuali puntate all'estero). Ho costruito la mia prima radio FM appena finita la terza media. Ho continuato con amplificatori a valvole e transistor fino ad arrivare alla produzione di circuiti integrati. Collaboro da anni con varie riviste (cartacee e web) di musica nelle quali mi occupo di recensioni di strumenti musicali e sistemi per l'elaborazione del suono. Trovate le mie pubblicazioni su Accordo (, la rivista Chitarre (dal 2010 al 2015) e su Audio Central Magazine ( Produco musica da un po' nello NTFC Studio che serve sostanzialmente per le produzioni di NTFC Band.